One of the most powerful tools for capturing your audience's attention on your website is through a Call to Action, or CTA. A CTA is usually in the form of simple instructional text and makes it clear to potential customers what to do next if they’re interested in your product or service, helping to ease customers through your sales funnel. Because once you’ve put time and resources into creating an engaging website, the last thing you want is a potential customer leaving because they were unsure how to move forward.
Below, we’ve listed 10 of the most effective CTAs to use on your website to both engage your audience and drive conversions. While the following CTAs are proven to be effective, it’s important to note that we always recommend customizing them to fit your particular audience.
"Sign Up Now" is commonly used to prompt visitors to subscribe to your newsletter, create an account, or join your online community. It's direct and leaves no room for ambiguity, making it a highly effective choice for lead generation.
If you’re a SaaS company or a service provider, "Get Started" encourages users to begin their journey with your product or service. It implies simplicity and immediacy, which can be motivating, as well as creates a feeling of confidence in the value your brand provides.
Sometimes, visitors need more information before they can make a decision. "Learn More" is a versatile CTA that can be used to direct potential customers to that source of information, whether it be a blog post or a product feature page.
If you’re offering downloadable resources like eBooks, whitepapers, or guides, "Download Now" encourages visitors to access valuable content in exchange for their contact information, helping to nurture future leads.
If you run an e-commerce website, "Shop Now" is as direct as they come. It directs potential customers straight to your product listings and checkout pages, increasing the chances of making a sale.
For businesses that provide customizable products or services, "Request a Quote" directs potential customers to inquire about pricing, creating a direct path to conversion.
If you offer software or online services, "Get a Free Trial" allows potential customers to experience your product before committing to a purchase.
Keep your audience regularly engaged with your brand when you use "Subscribe for Updates" as a CTA. Potential customers are given the opportunity to stay connected to your offerings through email newsletters or other channels that deliver regular updates, creating a long-term relationship rather than a one-time visit to your site.
For service-based businesses, "Book an Appointment" allows users to schedule consultations, services, or meetings directly from your website.
Brands with online communities have seen success when they use "Join the Conversation," a CTA that encourages participation from potential customers and fosters a sense of community between brand and user.
CTAs play an important role in guiding website visitors toward desired actions– whether it be conversions or to further engage with your brand. The effectiveness of your site’s CTAs has the potential to significantly impact conversion rates and user engagement– the whole point of creating a website in the first place!
If you’re wondering which CTA to use in a particular situation, there’s no better way to figure out what your audience reacts best to than to experiment. With questions about how you can utilize CTAs to drive conversions, be sure to reach out.
