What is "Evergreen" Content

You’ve heard of evergreen trees, but what about Evergreen Content? Believe it or not, the same principles apply to both. 😏

Whether you’re just getting started in content marketing or you’re a certified expert, creating and maintaining Evergreen Content is an essential tool of the trade. That’s why the team at Monte Verde Media created a guide to the subject: to answer Evergreen Content FAQs from you that we hear 24/7. Let’s get into it.

Definition of Evergreen Content

Evergreen Content refers to website content that remains relevant to readers over a long period of time. Unlike topical content, which might quickly become outdated due to its reliance on current events or trends, Evergreen Content continues to attract visitors, engage audiences, and maintain its usefulness. This type of content is named after the evergreen tree (see, we told you there’s a connection between the two!), which retains its leaves throughout the year, symbolizing the timelessness of this type of content.

Characteristics of Evergreen Content

Evergreen Content typically contains the following traits:

• Timelessness: It remains relevant after its publication.
• Value: It provides ongoing value to readers that doesn’t fade over time.
• Search Engine Optimization (SEO) Friendly: It targets keywords that users consistently search for, leading to sustained traffic.
• Broad Appeal: It addresses topics of interest to a wide audience.

Examples of Evergreen Content

Examples of Evergreen Content vary widely depending on the industry. However, common formats we’ve seen include:

• How-to Guides and Tutorials: Instructions on tasks that people frequently perform.
• FAQs: Answers to common questions in a particular field. So yes, this blog post is Evergreen Content in itself.
• Product Reviews: Comprehensive reviews of products that aren’t trendy.
• Tips and Best Practices: Advice on best practices in various areas that are unlikely to change quickly.

Benefits of Evergreen Content

Why create Evergreen Content? Consider the following benefits:

• Sustained Traffic: It can drive traffic to your website over an extended period.
• SEO Benefits: Evergreen topics align with consistent search queries, improving your site's visibility and ranking.
• Authority Building: Providing valuable content helps establish your site as an authority in your area of expertise.
• Efficiency: Investing in Evergreen Content can be more cost-effective over time, as it continues to perform without needing regular refreshes.

Creating Evergreen Content

To create content that’s Evergreen, start with one of following strategies:

• Identify Timeless Topics: Focus on subjects that will remain relevant and interesting to your audience.
• Focus on Quality: Ensure your content is well-researched and provides value to readers.
• Optimize for SEO: Use keywords effectively to capture steady search traffic.
• Update, Update, Update: While Evergreen Content is long-lasting, even the best piece of content will need to be updated eventually. Check in and occasionally update each piece to maintain its relevance over time.

As we hope we’ve proven by now, Evergreen Content is a powerful part of any content strategy, offering value to readers, increased web traffic, and improved SEO performance over time. By focusing on timeless, valuable topics and maintaining a commitment to quality, you’ll build a content library that continues to serve your audience and your brand for years to come.

For more on why blog content is an important part of any website, check out Why Your Website Should Have a Blog. For tips on creating an effective blog post, check out our guide to CTAs. With questions or concerns about content marketing or how we can help, get in touch with our team.