So, you’ve been diligently creating content for your website, but you’ve noticed a dip in performance? We’ve all been there.
We’re here to tell you that just because you’ve hit “publish” on a blog post doesn’t mean that it’s off in the Internet ether forever, like other types of content. There are steps you can take to update published blog posts in order to improve performance over time.
Not sure why you should have a blog on your site? Check out our article on the subject here.
Here are 5 tips for improving the SEO of your existing blog posts from the team at Monte Verde:
A key factor in blog post SEO? Content freshness. This is because if your post includes outdated information, your readers might not find it useful, which can negatively impact your rankings. Replace old statistics and outdated examples, and include recent trends or developments relevant to the topic. Fresh content signals to search engines that your post is still relevant and valuable– and your readers will thank you as well.
When you first published your blog post, you may not have had a well-researched keyword strategy in place. Revisit your content with updated keyword research. We recommend using your primary keyword in areas like the title, headers, and meta description as well as naturally throughout the piece, and adding secondary keywords to capture additional search traffic.
Internal links help search engines understand the structure of your site and can distribute authority across your pages. Review your existing blog posts and look for opportunities to add internal links to newer or more relevant content. For example, if you’ve added pages to your site since publishing the blog, there might be internal linking opportunities. This not only helps with SEO but also keeps readers engaged by guiding them to other resources on your site that might be helpful to them.
Meta titles and descriptions are essential for SEO, as they influence click-through rates from search engine results pages, or SERPs. Review and optimize the meta tags of your existing posts, making sure each meta title includes your target keyword.
A well-crafted CTA can keep readers on your site longer, guiding them to other pieces of content or encouraging them to take action. Whether it’s signing up for a newsletter, downloading a resource, or reading another article, a strong CTA improves engagement metrics, which are important for SEO.
We recommend updating CTAs in line with new resources or updated strategy for your site. For example, if you’ve created an ebook or whitepaper that aligns well with your blog post, a great updated CTA would be the opportunity to download the resource. Or, if you’ve switched from using your website as a means for users to book discovery calls to scheduling a demo, per say, it’s a good idea to change your CTA to reflect this.
The experts at Monte Verde Media prioritize SEO strategy to optimize your site for more organic search traffic and higher conversion rates. With questions about how we can work together, be sure to get in touch.
